Outsourcing your Brand’s Social Management and/or Content Creation has it’s clear advantages.
As a business owner, you wear many different hats. So, it's no surprise that when it comes to a brand’s social presence, many business owners simply don't have the time to create and manage their content to a level that’s going to get them the results they’re looking for.
That’s where outsourcing your brand’s social management and content creation can be a real game changer for you.
Here’s some of the key benefits that you can experience:
Saves time (it’s the obvious benefit)
The obvious, biggest benefits of outsourcing your social management and content making is that it can save you a lot of time. Social is very time-consuming, particularly if you’re trying to do everything yourself. But by outsourcing this task, it frees up a lot of time to focus on other areas of your business. Instead of having to come up with ideas, create content, coordinate it all and then finally post, you can simply pass the responsibility on. (And I haven’t even mentioned monitoring and managing your audience; growing your community and creating opportunities for your business).
When you outsource your social media, you're freeing up valuable time that you can use to focus on other aspects of your business.
Check out below, I’ve created a list that highlights what to takes to grow and have sustainable success on social. 👇
Cost savings
Many businesses think that outsourcing will be expensive, but in reality, it can actually save you money. When you outsource, you're able to avoid the costs associated with hiring someone internally, either in a full-time or part time role. ie salary, benefits, and training etc. And with broad knowledge and experience, outsourcing means I hit the ground running and you get quick results.
Boost engagement
One of the most overlooked components of social is engaging with your audience. It’s an essential component to growing a sustainable social media presence, but it is time-consuming especially if you're trying to do it all yourself. A key component of any social management is trusted engagement, consistently conducted in a professional and authentic manner that leads to greater engagement and in turn, increased brand awareness and revenue.
Increased reach
Outsourcing your social media management can also help you reach a wider audience, because you can take advantage of an established, broader network that will help to consistently increase your brand’s visibility and reach.
Access to expert knowledge to accelerate growth
When you outsource your social management and content creation, you gain access to an expert who can help you create and deliver the social media strategy you need to achieve your business goals, as well as providing you with valuable insights into the latest developments, trends and best practices.
Better results
Outsourcing can lead to better results for your business. As a strategist with the experience, insights and valuable skills, hacks and tricks, I know what works and what doesn’t, so driving your social content is fully focused on achieving clearly defined goals and increasing business and revenue growth.
Improved ROI
When you outsource social management with proven strategies, clearly defined goals and brand consistency, you can see a significantly improved return on investment.
Flexibility to Scale Up (and Down) as needed
Outsourcing your social management and content creation gives you the ability to choose the level of service that you need, and you can easily scale up or down in no time.
Access to the best digital tools and resources
As a business owner, you don’t always have the time to investigate what’s the best tools or apps for your needs. There’s literally thousands of apps and tools that you could choose from, but at what additional cost or ‘ongoing cost’ to your business? When you outsource, you don’t need to worry about any of that, or the costs involved or even upgrades etc.`
Peace of mind
Finally, outsourcing your social management and content creation can give you peace of mind. When someone else is responsible for driving your online social growth, you don’t have to worry about scrambling last minute to post something, making mistakes or even posting something that’s not ‘on brand’.
There’s a lot to consider when outsourcing your brand’s social management or content creation. When done right, outsourcing can be more cost-effective plus more productive and given the current economic circumstances and uncertainty, many organisations and businesses whether they be B2B or B2C, are turning to outsourcing to deliver a better return on their investment.
Are you struggling to keep up with the demands of your brand’s social presence?
If you are struggling to keep up with creating relevant content and managing your brand’s social presence, maybe it’s time to outsource? Managing your online social presence equates to getting the job done right, each and every day in every way. Consistently, strategically and effectively, all while keeping ‘on brand’ and as you know, it’s very time consuming and involved.
So honestly, do you have the time, resources and energy to create, run and manage your brand’s social presence consistently? Are you consistently getting it done to the level that’s achieving the social goals you set out ?
The answer is generally “no”.
But I do…because that’s all I do. I build, grow, connect and protect brands, so business owners don’t have too.
To successfully manage a brand’s online assets today, to grow and connect that brand as well as protect it’s reputation online, I believe you need 4 key ingredients:
1) the necessary insight and expertise;
2) the ability to create an agile strategic vision across ever changing online platforms;
3) the resources and capabilities to produce and deliver relevant solutions;
4) a genuine passion and responsibility for the brands entrusted into your care.
To summarise, if you don’t have the time (+ expertise; resources; passion), you don’t get the results.
To learn more about how you can benefit from having your own Flexi CBO, contact me today or book a discovery call.