Being a Flexi CBO, I enjoy the opportunity to work with a broad cross section of businesses and organisations, all at different stages of their brand journey, across numerous industries. The position brings a laser focus and eye for detail to every brand that’s entrusted to me, and it’s results driven.
The brands I like to team with are generally small to medium size enterprise (SME) because typically they need ‘brand thinking’ expertise and leadership to optimise their market share and grow their brand and reputation, and in turn the business.
No matter the organisation size, there’s never a dull moment in brand management, because ‘cause and effect’ is always in play. I enjoy the fast paced, ever changing environment, where every business and brand has its’ own unique set of circumstances and therefore challenges.
The role enables me to be hands on and pass on my ‘brand thinking’ knowledge to SMEs that ordinarily wouldn’t be in a position to access this sort of intel. It’s intel that can transform your business while teaching your team to ‘think like a brand manger’ for the long term benefit of your organisation.
As your Flexi CBO, your organisation benefits from:
● strategic leadership
● immediate and sustainable brand impact
● long term transformational change
● staff education
● ongoing advisory plus support.
With over 30 years experience, I’ve been in the ‘brand’ game for a while and that comes with strong connections that can positively impact your business and its’ growth. Along with my extensive knowledge and insights, it equals higher productivity at a lower risk of failure.
No matter what industry, in todays’ economy every SME still needs to fight for attention and awareness and the same goes for your business. Your need for constant improvement and growth can be accelerated by a brand focused Flexi CBO, and together we can set out to achieve the same level of brand growth and success, that larger corporations enjoy.
To learn more about how you can benefit from having your own Flexi CBO, contact me today or book a discovery call.