For most SMEs, employing a full-time CBO isn’t an option because it’s an expensive proposition and realistically they don't even need one full-time.
But you can’t afford to ignore your brand and marketing leadership entirely. Marketing and communication teams need to be more than just a coordinator or manager, today businesses need all-round brand leadership with strategic and creative vision, along with experience.
Using a Flexi CBO means you get the brand leadership your business needs, in a cost-effective way.
There's numerous times a Flexi CBO can assist, just like the following:
● You’re feeling like your brand strategy and marketing isn’t aligned or up to the task, but you’re not sure where you're going wrong.
● You want an outside perspective because current communications and marketing strategies have become stagnant or unproductive.
● You need brand and marketing expertise right away either while looking for a new team member or because you need fast results.
● Your business has grown and you realise you need executive leadership to direct and align your brand and marketing efforts, but you don’t have the budget to hire a CBO full-time.
● You’re looking for guidance to support your internal marketing and communications team.
● You’re looking to take your business to the next stage but you’re not sure if what you’ve done in the past will take you successfully into the future.
● You need some brand, communications and marketing expertise on a regular basis, that fits your budget and matches your brand.
● You don’t have the budget or the need to hire an executive CBO full time.
It's even worth consider these possibilities:
1) Sometimes you sense something is wrong with your existing brand, communications or marketing efforts, but you just can’t put your finger on the problem. Maybe your brand and marketing campaigns aren't hitting the mark and you're not getting the results you'd hoped for. Are you and your team too close to it, and you can’t see the forest for the trees? Bringing in a Flexi CBO means bringing in a completely fresh set of eyes with no attachment to what has gone before. It might be just what your business needs, the opportunity to review and reset, with clearly defined goals and creating sustainable brand growth.
2) I often see existing marketing team members deciding to move on - maybe to explore bigger pastures. But while you search for the ideal new team member, your business can’t afford to just let your brand message and marketing stand idly by. This is when an experienced Flexi CBO can come in for you and pinch-hit. You get the continual service and output your brand needs, while you search for that new team member, avoiding a costly lag in your brand efforts. It also means you don’t have to hastily hire someone, that’s how big and expensive mistakes are made.
To learn more about how you can benefit from having your own Flexi CBO, contact me today or book a discovery call.