As a senior brand executive with the insight and experience to increase the awareness and visibility of your brand, plus build strategic functions into your organisation, my impact is accelerated because I consistently apply ‘real world’ methodologies that work.
I build momentum quickly, leveraging a structured process with the use of robust tools and broader brand insight and experience. It means that with an eye for detail and focused accountability, I can quickly establish brand alignment throughout any organisation.
Having your own Flexi Chief Brand Officer (fCBO) brings the following benefits for your organisation:
Stress Free Brand Management
As your fCBO, I take on a focused role, working on your brand and connecting your strategy across all communications and marketing. Not only bringing a fresh perspective in brand management and growth opportunities, but also freeing up more time for management to focus on other areas of the business.
Cost-effective & timely
SMEs lack the budget to hire a full-time executive brand leader, but your business and brand gets the expert guidance that's needed right away for far less than a full-time CBO. I hit the ground running, whenever the need arises.
Broad Experience
I bring a broad range of experiences, lessons learned, and best practices everywhere I go (over 30 years worth). I’ve worked across multiple industries with diverse clients and as your fCBO, I’m a strategic and creative problem solver.
Knowledge & Experience Internally Gained
A tangible advantage is the knowledge and experiences your entire team will gain as I engage with every aspect of your business, to make sure your brand is as one across your organisation. I’ve purposely included a coaching aspect that SMEs can access, so that team members can learn to ‘think like a brand manager’ for the long term benefit of the organisation and brand.
Fresh Perspective
I can quickly identify strengths and weaknesses in your organisation’s brand and marketing strategies because I come in with an outsider’s view and a fresh perspective. This results in me turning insights into action, opportunities and growth.
Staying Current
We know the needs and strategies of an organisation are constantly shifting. The changes we’ve noticed in consumer behaviour alone, due to the pandemic over the last 2 years have been huge. As your fCBO, you gain access to not only current trends and relevant practices in marketing and communications, but how those can effect the bigger picture, while managing and protecting your brand.
Focused Attention
To me, details matter. My priority is always to analyse, create, plan, and execute strategic brand initiatives that are designed to deliver measurable returns on your investment. That’s my focus and I don’t get distracted or bogged down in day-to-day operations.
Quick Results
Getting a new outlook will immediately do wonders for your business and brand. Whether you need a completely new brand, a rebrand or someone to smooth out some kinks and bridge gaps, as your fCBO, I have all the tools and expertise to come in and make an immediate impact from the very start, accelerating your brand’s growth.
Maximise Your Team
An added benefit is that with my extensive creative, design and production experience, I’m able to assess and build on your teams’ strengths, as well as educating and guiding them from the get-go. It means you can maximise your existing team, without large additional costs.
Executive Brand Leadership
I do the heavy lifting when to comes to building, growing and protecting your brand, so you don’t have to. Being a seasoned brand executive and confident in my ability to get the results you need, being your fCBO will sometimes require walking the fine line between always supporting your business, yet telling you what you really need to change. I fill the brand leadership gap that most SMEs have and provide the necessary vision, guidance and support for your entire team.
No Risk Guarantee*
As a fCBO, my role maybe part-time but I offer full accountability for all things brand related: people, strategies, and resources and as an accountable leader in your organisation, I put the necessary pieces in place to execute in a timely and effective manner.
The benefit of working as your CBO is more than just dollar-for-dollar cost savings, I’ve built my service to deliver exponential value at no risk to your organisation.
I offer a 'no risk' guarantee which means that when we first begin working together, if for any reason you decide I’m not the right fit for your SME and brand, you can cancel my role as your fCBO and there will be no fees for any project work or hours spent up until that point in time.*
To learn more about how you can benefit from having your own Flexi CBO, contact me today or book a discovery call.
*Terms and conditions apply
