Introducing a Flexi Chief Brand Officer for your business.
Small and medium companies, enterprises and organisations have the same complexities as big corporations, but naturally much fewer resources to solve them. This is never more evident than in marketing and communications, not to mention brand strategy and management, which rarely gets a look in at SME level.
Brand Management is a broad set of strategic disciplines and processes that drive immediate and long-term growth, but unfortunately, most SMEs are distracted by operational realities and the lack of resources, which hinder efforts to focus on big-picture brand strategies and proper execution.
That is until now !
How would you like to get the valuable insights, expertise and organisational guidance from an experienced Chief Brand Officer? And what if I told you it was possible on the budget of a mid-sized organisation - and you don’t need to be a Fortune 500 company to get it ?
What this means is, your SME brand and marketing efforts could have the same level of success as larger, more resourced organisations and with greater positioning, understanding and execution of all your brand and marketing efforts, maximising your ROI.
With your very own Chief Brand Officer, now you can.
So what is a Chief Brand Officer and what's a Flexi Chief Brand Officer ?
A Chief Brand Officer (CBO) is an executive-level position at a corporation, company or organisation, which typically reports to the CEO, General Manager or Board of Directors and is responsible for a brand’s image, experience and promise. A CBO oversees communications, marketing, advertising, design, PR and the customer experience.
Whether it's B2B or B2C, today’s highly complex business world has ever changing consumer expectations, values and beliefs, and as such, a CBO plays a multi-faceted role.
Managing a brand and its’ strategy development is not a set and forget proposition, it’s continuous and often needs pivoting to respond to changing circumstances, so informed and effective decision making is key.
Unlike members of a marketing team, a CBO is responsible for your entire brand and all experiences that stem from it. An experienced CBO can essentially set your brands’ strategy and ensure it's delivered through effective communications and marketing, plus customer engagement and experience.
On a part-time basis, a Flexi Chief Brand Officer (fCBO) is the ideal way to help you drive growth in your SME.
A Flexi Chief Brand Officer is retained on a part-time basis to provide executive brand leadership for your growing business.
As a highly experienced brand strategist + marketing executive, I apply my experience and skills to your business on a needs and part-time basis: giving you access to high level strategic skills at an affordable price.
It’s a viable alternative instead of just making do with junior or less experienced team members who you entrust with your brand, marketing and communications, or becoming frustrated with finding and then keeping suitable staff.
As a Flexi CBO, I can work in partnership with you and your entire team to provide the executive insights and strategic direction, along with the necessary management and support your brand needs today.
To learn more about how you can benefit from having your own Flexi CBO, contact me today or book a discovery call.
