As your Flexi Chief Brand Officer (fCBO), your organisation gains valuable access to the expertise that make up my CBO pillars.
The organisations that realise this and make the necessary investment into establishing and nurturing their brands, will be the ones who reap the rewards in the long term.
As your fCBO, you will gain valuable access to the expertise behind the pillars of a Chief Brand Officer:
Brand Champion
In simplest terms, as your fCBO, I'm your brand’s champion. I'll live and breathe your brand, its’ image, position, messaging, as well as its' promise and ensure your brand is infused correctly and consistently into all parts of your organisation; from culture, communications and marketing to customer experience, at every touch point and everything in between.
Brand Innovator
As a brand innovator, I have the ability to analyse, adapt, innovate and create all aspects of your brand and then most importantly, have the experience to maintain and sustain it, consistently and persistently.
Brand Facilitator
I'm tasked with facilitating your brand experience, with the ability to walk in your customers’ shoes and speak for them within your organisation, ensuring all initiatives and activities consistently reflect your desired brand.
Brand Protector & Visionary
As your fCBO, I'm protective and visionary at the same time. While acting as guardian of your brand and ensuring nothing damages it in the eyes of all stakeholders (or conduct damage control), there's also the need to simultaneously be able to take strategic risks with the brand to create opportunities that drive the business forward.
Brand Educator & Motivator
As noted above, I live and breathe your brand, but not just externally. A key responsibility is the ability to work with all staff members across all areas, to help build and nurture your brand internally throughout the organisation. This drives the theme ‘your culture is your brand, your brand is your culture’.
Brand Mediator & Negotiator
With a long term focus being "what is best for the brand" there is always the ongoing need to work towards aligning all strategies, initiatives and circumstances that occur throughout your organisation.
To learn more about how you can benefit from having your own Flexi CBO, contact me today or book a discovery call.
