What do you want your customers to feel today?
Have you ever considered how you want your customers to feel when they come into contact with your service, your business or brand?
How about you look at it from another angle…how do you NOT want them to feel?
When you get the chance, put aside 10 minutes and jot down your answers to the following:
I/We want our customers to feel:
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I/We don’t want our customers to feel:
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Now that’s from an aspirational point of view, how about you mix things up a bit and ask yourself the following after each customer contact for the next week?
How do I/we believe this customer now feels after they’ve engaged with us?
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But why is this important?
Because when you start a conversation about how you don’t want your customers to feel, as well as how you want them to feel, it’s the beginning of a better customer experience across your brand.
