Have you ever asked your customers what they believe is your competitive advantage?

Chief Brand Officer
Have you ever asked your customers what they believe is your competitive advantage?​​​​​​​
Go ahead, ask them but before you do, if you haven’t already done so, dot down what YOU think your competitive advantage is.
You might think it’s “our product has more features” or “we’ve got the widest range available” or “our rates are more competitive”.
Make it a regular question to ask your customers: “in your opinion, what you do think is my/our competitive advantage?”
The responses could provide you with valuable insight, because at the end of the day, your competitive advantage is what YOUR CUSTOMERS BELIEVE IT IS, and it’s based on what they EXPERIENCE.

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