Your brand lives in an attention economy.
Guess what ?
ATTENTION is limited !
More than any other time in human history, our access to information is unlimited, it’s on a massive scale with many suggesting it’s out of control and its’ quality is often questionable.
However, this access is actually ’limited’ by the amount we can mentally process on any given day.
You know yourself, there’s only so much info you can absorb and process before your brain turns to mush.
For your brand, this means it’s so important to grab your audience’s attention, but that’s only part of the challenge.
People need to remember you!
You need to be memorable!
And this is where it can get tricky.
To be memorable, you need to mean something to your audience and in order for your brand to mean something, people first have to remember their perceptions and previous experiences with your brand.
Hence being ‘memorable’.
So what’s the #1 way to being remembered ?
BEING CREATIVE
Creativity is your competitive advantage in the attention economy.
