Culture develops with or without conscious effort.
But what is 'culture' anyway ?
Culture is what everyone decides it is.
It's literally group 'habit' or 'behaviour', it's always hard to label yet we all know when we experience it.
It doesn't matter what environment we're talking about, whether it's in business or sports, culture will always develop with or without conscious effort.
An organisation's culture is the product of the mindset that people bring to work every day. It’s formed by a complex mix of beliefs, values, capabilities, vision, mission, purpose, etc or even lack of.
When mixed together, culture becomes the operating system of that organisation, whether large or small. It defines how people do anything and everything, how they operate and relate to processes and procedures and especially how they relate and collaborate with coworkers as well
as customers.
The problem is most organisations have ill-defined cultures that struggle to formulate the ‘magic’ they strive to create or by not fixing the dysfunction or addressing an outdated legacy or bias. It’s why many organisations lack their employees’ emotional connection to their work, it’s a lack of inspiration to do great work.
So where do you start in formulating the ideal culture for your brand ?
Just like developing your brand's customer experience, it begins by building the right employee experience and that starts with how your staff feel at work.
Studies have shown the significant impact emotions have on how people perform tasks, how engaged they are, as well as how committed they are to an organisation.
Positive emotions are consistently associated with better performance, quality and customer service. Where as negative emotions, such as anger, sadness and fear, usually lead to negative outcomes like poor performance, less engagement and higher turnover.
So never underestimate how pivotal emotions are to building a meaningful employee experience and culture.
Culture is what everyone decides it is.
It's literally group 'habit' or 'behaviour', it's always hard to label yet we all know when we experience it.
It doesn't matter what environment we're talking about, whether it's in business or sports, culture will always develop with or without conscious effort.
An organisation's culture is the product of the mindset that people bring to work every day. It’s formed by a complex mix of beliefs, values, capabilities, vision, mission, purpose, etc or even lack of.
When mixed together, culture becomes the operating system of that organisation, whether large or small. It defines how people do anything and everything, how they operate and relate to processes and procedures and especially how they relate and collaborate with coworkers as well
as customers.
The problem is most organisations have ill-defined cultures that struggle to formulate the ‘magic’ they strive to create or by not fixing the dysfunction or addressing an outdated legacy or bias. It’s why many organisations lack their employees’ emotional connection to their work, it’s a lack of inspiration to do great work.
So where do you start in formulating the ideal culture for your brand ?
Just like developing your brand's customer experience, it begins by building the right employee experience and that starts with how your staff feel at work.
Studies have shown the significant impact emotions have on how people perform tasks, how engaged they are, as well as how committed they are to an organisation.
Positive emotions are consistently associated with better performance, quality and customer service. Where as negative emotions, such as anger, sadness and fear, usually lead to negative outcomes like poor performance, less engagement and higher turnover.
So never underestimate how pivotal emotions are to building a meaningful employee experience and culture.
