Please don't become just a middle brand.
A ‘middle’ brand is something you don’t wanna be.
If you want to build a strong brand, that’s memorable and impactful, you’ve gotta avoid becoming an average or generic brand.
When you’re a 'middle' brand you’re stuck in the middle with lots of others just like you, competing in the same space, all for the same attention.
You’re not even an ‘underdog’ brand and you’re certainly not at the other end of the scale, forging ahead as a ‘legacy’ brand.
But don’t worry, you don’t need to be a big corporate, you just need to build brand strength into your business and that starts with creating a ‘meaningful difference’.
But why is brand strength important for you?
A strong brand can improve your business in several ways:
1. Increase customer loyalty
2. Create premium pricing opportunities
3. Provide growth and higher market share
4. Have less risk with innovation
5. Stronger recovery from unexpected downfalls.
And that's just some, there's many more advantages to having a strong brand.
