Your brand audience is bigger than you think.
It's important that you understand the various segments that actually makes up your audience.
Once considered to be just your customers, you brand 'audience' is now a complex network or ecosystem where your business resides and whether you're aware of it or not, everything you do and say, has the potential of being consumed by this broader collective.
To get a better understanding, it's best to represent your audience in the following categories:
● Customers (+ potential)
● Industry
● Employees (+ potential)
● Partners & Suppliers
● Community.
One final point worth noting; your brand behaviour (good, bad, or indifferent) in any of these categories can affect your brand's reputation across all of them.
